Today I want to talk to you about cake versus vegetables. I know there’ll be some clever clogs out there who loves vegetables and never eats cake, but for the most part, if I offered you the choice and you could only have one of them I’m pretty sure you’d choose the cake. Think of it as roast potatoes versus boiled if it makes it easier. The point is that what we ought to have and what we want are not always the same.
Over the years I’ve looked at weight loss a little ;), I’ve seen the claims and I’ve watched the adverts. Many of the claims in weight loss product and systems advertising are about the amount of weight you can lose in the shortest time. We are attracted by claims of ‘lose up to 10lbs in just one month’ or similar.
When I worked as a weight loss consultant for a large slimming company we had vast weight losses in the first week, between 4 and 10lb was usual, but when I think back now, many of those people never hit their desired weight, many hit plateaus and often they would leave or yo-yo up and down.
But the ‘fast loss’ is the cake. It’s what we want, it’s what we buy, it’s what gets us the results that make us feel better about ourselves sooner, it’s what we think we need.
The attraction for someone who has just hit a low and realised that they have to do something about their weight and do it NOW is that they want to see fast results and these promises seem like just the solution they need. I completely understand that and I’ve been there. The problem with fast loss of weight (and of course the speed is relative to your starting weight – the more you have to lose the more will come off to start with) is that it is rarely permanent. Lose it fast and when you stray from the diet or stop using the product it will all come crashing back on in a fairly short space of time.
Sometimes that’s fine. Of course there are occasions where you want to lose a certain amount of weight by a deadline for a reason and if you gain again afterwards it won’t matter, but for most of us we want to get back to a size we were once and stay there.
So here come the vegetables… How would it be if you could lose weight slowly and consistently, no pressure, no difficulties and then when you reached the weight you want to be you would stay there. Is that attractive? Would that be something you’d like to do? If the pounds didn’t necessarily shed in large quantities immediately but came off slowly and steadily and kept coming off and never crept back on again. If, without really trying you simply shed the weight you didn’t want and that was the end.
Well, I can’t promise losses of 10lbs in your first week, I can’t make any real claims about how fast you will lose because everyone is different, but I can promise that hypnotherapy can help you lose weight and keep it off, because it resets your eating habits in a way that most conventional diets and slimming pills and systems don’t. Do you think those vegetables could taste as good a cake?
Please leave me a comment and let me know whats most important to you, losing it fast or never gaining again.